Monday, June 19, 2006

IF IT ITCHES, SCRATCH IT

Knowing that men with a yard enjoy spending time in it during the warmer weather, a company called American Biophysics is pushing its “award winning” (their words, not ours) Mosquito Magnet in the run-up to Father’s Day. “Mosquito Magnet is the only long-term solution that is scientifically proven to effectively reduce mosquitoes … from your yard,” they said in a release. And while we don’t fully understand how the contraption works, they offered this: “Mosquito Magnet traps operate 24/7 by releasing a continuous stream of carbon dioxide and scientifically proven attractant to draw mosquitoes to the trap. Using a patented Counterflow Technology (So, that would be like a vacuum-cleaner, right?), mosquitoes and other biting insects are vacuumed into a net (Aha!) where they dehydrate and die.” Better details are at MosquitoMagnet.com, but we especially like the truth-telling caveat they added at the end: “Product Disclaimer: No mosquito control product can completely eliminate mosquitoes. The quantity of mosquitoes caught varies greatly, depending on your region's infestation level and how the Mosquito Magnet is placed on your property. In tests in the Florida Everglades 1,500 were captured in one night (Well, we would HOPE so!). In more urban areas, catch results may be much less. A good yardstick is "Am I being bitten?" OK, noted.

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